Make Money Online By Becoming A Social Media Evaluator
When you begin your work-from-home job hunt, it can feel intimidating. I know how overwhelming it feels to face job postings that require decades of experience or high-level degrees. The good news is becoming a social media evaluator might be your foot in the door to get into working from home.
But what exactly is a social media evaluator? What do you do in this position? Good news: I’ve got the answers here!
What Is A Social Media Evaluator?
A social media evaluator is someone who rates news feeds, advertisements, and search results for websites like Facebook and Instagram. This position is typically remote, allowing you to work from home. The goal of anyone in this position is to help social media companies better their services.
Basically, you get paid to log into social media and give your opinion on the ads and search results you see!
To do this job, you’ll need solid internet navigation skills and a relevant social media profile. Understanding how to get around online is a must, but you don’t need to have thousands of followers or promote anything to your network, either. Basic working knowledge of social media and a laptop could be your ticket to working from home.
What Does A Social Media Evaluator Do?
Appen calls all its independent contractors “contributors.” As a social media evaluator, you’re a contributor to whatever projects Appen needs your help on.
A social media evaluator has one primary responsibility; their job is to rate and evaluate social media content to improve brands’ social media feeds. When they know what works and what doesn’t, brands can draw in more customers more effectively.
You’ll give your honest opinion on the ads you see, measuring them with pre-set metrics. It’s like filling out a survey that gauges your reaction to the ad’s content, style, relevance, intent, and other parameters.
Here’s a brief overview of tasks a social media evaluator might be responsible for:
- Rating the quality of ads
- Rating the relevance of ads
- Assigning posts to topic categories
- Answering inquiries about the intent of searches
- Evaluating the claims in images or videos
- Evaluating how real an event is
The guidelines are understandably vague because Appen likes to keep their project details pretty hush-hush. But you’ll receive plenty of information on how to do the job once you apply and qualify for the gig!
Other companies may have different responsibilities for their contributors or evaluators, too. But in general, the duties are similar. Lionbridge, for example, is another company that offers legitimate work-from-home jobs.
Why Do Companies Hire Social Media Evaluators?
The big question most people have about working as a social media evaluator is whether it’s a real job. After all, who pays for you to do these simple tasks, and why does your opinion matter?
The answer is that ad quality is a crucial metric for brands. Unsuccessful ads don’t drive consumers to engage (or spend money). With your feedback, companies learn what works and what doesn’t to hyper-target ads to fit the audience’s expectations and needs.
Everything from ad length to how easy it is to understand can impact ad quality. Your ratings, along with those of other evaluators, allow brands to make changes that better serve the target audience.
The information you provide also determines whether their ads elicit the right response from social media users and other audiences. After all, poor-quality ads don’t engage or delight customers.
The bottom line is that these companies invest in social media evaluation to understand audience expectations and perceptions better. Your insight helps them create an improved experience for their target demographic, and they’re willing to pay for that help!
How Much Can You Make As A Social Media Evaluator?
As Appen’s FAQ pages note, contractors receive hourly pay based on the projects they participate in. Payments go out monthly via PayPal or Payoneer, an online payment system. You’ll be providing Appen with an invoice that totals your hours.
As far as specific wages, Appen doesn’t publicly post that information. It’s safe to say that any formal job offer will come with a set rate of pay, and you can accept or pass on the project at that point.
It’s noteworthy that GlassDoor says that social media evaluators make a base pay of around $50,000 per year. However, hourly rates and yearly wages can vary widely by company. Plus, a part-time role likely won’t earn you $50K per year.
Further, GlassDoor states that Appen contributors make an average of $14 per hour. There are no promises of making millions here, just a decent rate for honest at-home work. When you consider the tradeoff of working from home on a flexible schedule, this is a pretty good deal for most people looking for an entry-level job.
With the requirement that you work four hours per day, five days per week, that amounts to over $1,100 per month of “extra” income. It may not replace your day job, but it’s an excellent way to get started in an online career (or give you extra spending money).
How Can You Become an Appen Social Media Evaluator?
Applying to become a social media evaluator with Appen takes a few simple steps, and you can do the entire application online. You’ll start on the jobs page, which lists three types of opportunities: projects, micro-tasks, and surveys & data collection.
Clicking on any of the opportunities leads to an info page where you’ll need to input your location and language abilities to reveal available openings. Openings can vary widely based on your geographic location, but the good news is that there always seem to be new opportunities popping up.
There are also corporate jobs with Appen, but those are typically in headquarters at specific locations. Those types of openings often require a lot of experience and even a degree.
You will need to create an account to access Appen’s system. Save your login information somewhere safe! Then follow these steps to complete your application.
1. Provide Personal Information
Like any other job application, Appen’s requires your basic contact and background information. You’ll also enter some crucial data under “Internet References,” which may be the most vital part of your application.
The Internet References section is where you’ll provide all your social media details. Remember, as a social media evaluator, you’re using social media platforms to perform work. Everything from your personal blog (if you have one) to your Twitter, Facebook, Instagram, and other social media profiles needs to go here.
You’ll fill in the details on what you use your profiles for, how many followers or friends you have, and more. But don’t worry; you don’t need thousands of friends or subscribers to get a job offer from Appen. Enter all the info honestly, and you’re all set.
Just be sure to click the “test link” button to make sure you’ve entered everything correctly and the links work!
2. Add Your Resume and Other Docs
Depending on your background and work history, you may need to tweak your resume to fit the social media evaluator application. Since you should always custom-tailor your resume to the job opening you’re applying for, this isn’t a crazy intense step.
But, if your background has nothing to do with social media at all, it might be worth attaching a well-written cover letter to boost your odds of acceptance. Writing about how you use social media and why you’d be a good fit for the role is a good place to start, but keep it brief!
3. Answer Availability Questions & Sign an Agreement
The next page inquires about your availability for working with Appen. Be honest, but keep in mind that if you don’t have the right availability, Appen may not accept you at this time.
After you answer questions on hours and your language abilities, among other basics, you’ll need to sign a Master Services Agreement. This outlines that you’re eligible for remote work under Appen’s umbrella as an independent contractor.
4. Tell Appen Where You Heard About Them
Appen always asks where applicants got their info because it helps them to develop recruiting policies and practices. Just be honest about your source of info, even if it’s this post!
5. Review & Confirm Your Details
At this stage, you’ll be checking your application for any errors. Check that everything is correct and you haven’t omitted essential details that could make or break your chances of acceptance. You’re almost there!
You’ll need to tick another box if you want your application to apply only to the social media evaluator job. Another option is to allow Appen to use it for future recruitment purposes. Yep, if Appen has your info on hand and you match up with a future job opening, they’ll reach out!
6. Check for Confirmation!
Once you submit your application package, you’re all set! Make sure you receive the email confirmation that says your docs arrived successfully. Then, be patient while waiting for Appen to follow up.
What Are the Job Requirements And Hours Of Work?
Though many remote roles involve stringent applicant requirements like possessing a master’s degree or being able to code, social media evaluation positions typically have lower qualification requirements. Your schedule will likely be more flexible than a standard 9 to 5 as well.
Social Media Evaluator Hours
A social media evaluator’s schedule can be exceptionally flexible, depending on the company that hires you. Appen, for one, requires that you’re available for about four hours per day, five days per week. One catch is that one of your five workdays must be a weekend day.
Other companies may have various hourly requirements, of course, and you may wind up working for multiple clients or corporations at one time. Appen may also offer you short-term gigs that can pad your pockets a bit more.
An Appen Social Media Evaluator will also have quality standards to meet and must follow instructions to a T. Working with Appen also requires a certain level of confidentiality. After all, you’re providing feedback on ads from some big-name brands, and they don’t want specific details to get out.
Your service agreement will outline these details, but you can only reveal some information about the job, even on your resume. Still, being able to put a reputable company like Appen on your resume could help you land other work-at-home roles.
What Skills Do I Need to Land Social Media Evaluator Jobs?
Beyond the confidentiality rules, you’ll also need to brush up on your research and technology skills to thrive in a social media evaluation job. But that doesn’t mean you need a formal degree or any training or even a marketing background.
In general, social media evaluator jobs involve using social media daily and working independently. Some basic requirements that Appen has outlined to become a social media evaluator with them are:
- You must be eighteen or older.
- You must have high-speed internet access.
- You must have a personal computer that can run Google Chrome and is less than three years old.
- You must have up-to-date anti-spyware and anti-virus programs.
- You must possess excellent research abilities.
- You must have good analytical abilities.
- You must have excellent comprehension and communication skills.
- Many Appen agent assignments require fluency in a language other than English.
Luckily, to be a social media evaluator with Appen, you do not need to purchase any software outside of anti-virus and spyware protection (which, let’s be honest, you should have anyway!). There’s no specialized equipment necessary, though headphones might be helpful, depending on the content you’re evaluating.
If you’re searching for an online job that doesn’t require a ton of experience, becoming a social media evaluator might be the perfect way to get started working from home.
Though other companies offer similar roles, Appen’s Social Media Evaluator jobs have easy-to-meet qualifications and could lead to additional opportunities within the company.
Ready to get started working for Appen ASAP? Check out their site and apply for open roles today.