Target Affiliate Program Review Pros, Cons & Amazon Associates Comparison

Amazon Associates is most people’s go to affiliate marketing program.

However, most blindly sign up without looking at alternatives like the Target affiliate program, Walmart or MaxBounty to name a few.

The Target affiliate program is similar to that of Amazon but is it any better?

Here Is My Target Affiliate Program Review

What Is target.com Affiliate Program

The very first Target store opened its doors to the public in 1902.

In 1999, was saw target.com going live followed by the Target affiliate program.

Target has an exceptionally strong brand name that is as a significant advantage for its affiliate marketers as there is no need to pre-sell.

As a result, conversion rates are higher.

What Product Offers Are Available?

Target affiliates can promote products from the following categories:

Clothing
Furniture
Home décor
Patio & Garden
Toys
Electronics
Video games
Music, movies & books
Sports & Outdoors
Beauty
Health
Luggage
Pets
Office supplies
Household essentials
Party supplies
Groceries

The range of products of Target is similar to that of Amazon but the latter, due to its Fulfilment by Amazon (FBA) program, also allows for non-branded products that could negatively affect the confidence of consumers.

How To Use Target Affiliate Program

You first need to sign up on the Target affiliate site. The program itself is managed by Impact Radius. However, there is no need for an affiliate network account.

There are 3 main pre-requisites for new affiliates to join the program:

Your site needs to be family-friendly
You must have existing traffic
Your traffic needs to be from the United States

You have the option to register multiple sites to your account when you sign up.

Target Affiliate Program Commission

The commission structure of Target is different from that of most affiliate programs.

The more units you sell of a product, the more commission you earn.

For example, if you start with selling 10 units of apparel per month, you will earn 5% on the units sold. Your commission rate however, will increase to 8%, if you refer at least 10,001 unit sales per month.

Here is a breakdown of the Target affiliate program commission rates.

What I don’t like looking at this commission rates table, is that Health & Beauty pays just 1% no matter the monthly net orders.

Also, you need to be aware of certain product categories that pay you 0%….yes, that’s right nada!

These are the 0% commission product categories:

Groceries
Sporting goods
Target café
Household essentials
Movies
Gift cards
Baby care items
Video games & consoles
Pharmacy
Pets
Target Photo
Books
Electronics
Music
SweetJoJo
Toys
Target Optical
Contract mobile

You need to take this into considerations before joining as you could build an online business around any of these product categories only to end up earning zero dollars from them.

For the sake of defending them, Amazon pays 0% commission on some product categories as well.

This is not something to put you off. You need to avoid promoting products from the 0% commission categories.

Why Target Affiliate Program Seems Legit

While doing my research, I discovered a number of reasons why the Target affiliate program could be the right program for you.

They stock branded products ONLY. This provides customers with some re-assurance.
They reward higher volume sales keeping you motivated.
They offer a 7 day cookie. This is more than the 1 day cookie of Amazon or 3 day cookie of Walmart.
You get paid a $12 EPC, which is not life changing but is a nice touch.

Target Affiliate Program Review Pros & Cons

Now that we have thoroughly reviewed the Target affiliate program, let’s have a look at the pros and cons.

Pros

Boosted commission rates for higher volume of sales
7 day cookie with unlimited referrals throughout its duration
Decent product categories range
150+ product banners and special promos
A $12 EPC
Shipt shoppers same day delivery for certain items
Strong brand recognition

Cons

0% commission on certain product categories
Brick and mortar locations providing shoppers with offline shopping alternatives
Serves customers in the United States only

What Next?

Hope you found this Target affiliate program review useful.

The cookie policy and commission structure of Target affiliate program are very attractive.

This affiliate program seems legit and is worth signing up for.

However, if you are not interested in promoting products in the categories of Apparel & accessories, Home & outdoor living, baby gear & furniture and Health & beauty, you will end up receiving 0% commission on your sales, making affiliate marketing difficult to work for you.

Instead, why not join this free web-class to learn more about affiliate marketing and how to overcome such obstacles?

Join Free Web-Class

No purchase is required, it is completely free.

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